Brand Identity
Civic project that represents global message symbolizing the values of the Aga Khan Institution, specifically, on the ethic of pluralism. Based on the history of religious culture, the elements were formed by the fusion of geometry and organic shapes to represent unity and simplicity.
"With a theme of Beauty in Harmony, Atlanta’s event was centered on art as a language that can cross all barriers. Curated art exhibits as well as poetic and musical performances showcased faith-inspired beauty in harmony with diverse compatriots. It was a tangible representation of pluralism at its best: an intentional meeting of commitments rather than a surface-level assimilation of beliefs."
Day of Pluralism
Markezza Jewelers
A complete rebrand designed to visually communicate the essence of the jewelry store—what they stand for and who they are. The objective was to convey elegance and sophistication through a refined aesthetic, using a palette of muted yet bold colors that reflect the brand’s meaning and values. As part of the rebrand, I developed a new logo, curated a cohesive color palette, designed custom icons and patterns, and reimagined the business cards to create a unified and luxurious brand identity.
Event Marketing
As Creative Director, I lead the design and development of marketing materials—including flyers, banners, and booklets—while shaping strategic social media content to strengthen brand presence. I focus on driving audience engagement through interactive experiences during events and ensure that all visual and physical setups meet the highest standards of quality. Additionally, I act as the primary liaison between our team and photography and audiovisual partners, ensuring seamless collaboration and execution.
Catalog
This project was born from a desire to create a photo lookbook that celebrates nature’s beauty while highlighting the human canvas through feminine aesthetics, makeup artistry, and expressive poses. Inspired by a friend’s exceptional talent in eye makeup, I envisioned a vibrant spring and summer setting to capture the mood and elegance of what I saw. The goal was to merge natural elements with artistic styling, creating a harmonious visual narrative that reflects both creativity and individuality.
Maketing and Illustration
Ismaili Professionals Network – Singles Event (March 2024)
As a member of the marketing and design team for the local Ismaili Professionals Network, I contributed to the creation of a Singles event hosted in Atlanta for young adults. My role included designing a comprehensive welcome packet that provided participants with all essential information for a seamless experience along with an illustrated look book for what to wear. The branding was thoughtfully crafted to appeal to mature young adults—professional yet elegant in its aesthetic—to attract and engage the intended audience effectively.
T-Shirt Design Illustrations
Non-profit t-shirt designs for kids camps within the Ismaili Community.
